Across the country, this year’s Open Enrollment period unfolded during a time of shifting insurance costs, plan changes, and ongoing uncertainty for many individuals and families. Premium adjustments and evolving benefit structures left many community members with questions about what coverage meant for them and their households.
Focus on education
With national conversations about rising premiums and plan changes creating confusion, we knew reminders weren’t enough. Our outreach needed to prioritize education.
Through our “Let’s Map Out Your Health Plan Together” campaign, we shifted from simply promoting enrollment to helping people understand their options.
This included:
Breaking down plan changes in plain language
Answering common questions about costs and coverage
Directing people to free, one-on-one Navigator support
Making scheduling assistance simple and accessible
Across social media, digital outreach, and printed materials, we focused on clear, trustworthy information, ensuring community members had local support during a time of uncertainty.
The Impact
During this year’s Open Enrollment period, our outreach efforts translated into meaningful community impact. Through coordinated messaging, expanded access points, and trusted partnerships, we connected more individuals and families to the coverage and support they need.
175
appointments scheduled
600+ individuals
connected with Navigator staff by phone or email during Open Enrollment
3000+
flyers, rack cards, and bookmarks distributed to rural communities
30
Navigator Partners
Open Enrollment may have closed, but the need for trusted support continues year-round. Better Health Together remains committed to helping community members understand their benefits, navigate complex systems, and access the coverage and care they deserve. Whether it’s answering questions about plan options, connecting someone to food assistance, or supporting enrollment outside of the annual window, our Navigator network is here to help.
